The number-one benefit of social media marketing is gaining the all-important eyeball.
VISIBILITY = OPPORTUNITY
In a recent social media marketing industry report, 81% of all surveyed indicated that their social media efforts have generated exposure for their business. Improving traffic was the second major benefit. More than half indicated a rise in search engine rankings. As search engine rankings improve, so will business exposure and lead generation. More than half surveyed found that social media generated qualified leads. Isn't that exciting!